This mail piece is hitting mailboxes in Sioux Falls today for Janet Brekke, who is running for City Council:
Good gosh. Short of “Dear Occupant,” I can’t think of a more impersonal salutation than “Dear Fellow voters.”
And while I’m sure she’s a nice lady, the Brekke campaign using language such as “we need an elected Council working to help Theresa Stehly… Janet Brekke is that person” did not do the campaign any good. Because Brekke is now that person carrying her baggage. In tying herself to Councilor Stehly, she’s polarized those who aren’t Stehly supporters to absolutely vote against her.
There’s some language in the letter that would have come off far better if it had been bulleted, and there’s a fairly decent list of supporters on the letter. But I think the good in the letter is far overshadowed by the campaign gaffes.
Someone should have gotten this campaign some professional help, because I don’t know that this campaign piece did the candidate any good.
In fact, it may have done the opposite.