As I was driving to Minneapolis yesterday to take in today’s Twins game, my e-mail started pinging with “did you see what was in the Aberdeen paper?!?” I had it sent to me, and I was left wondering “why would anyone do this” as well.
If our little leftist friend Cory Heidelberger wanted to waste money, I’m sure he could have sent it to Jay Williams. It would have about the same effect in getting either one of them elected. None, whatsoever, but I’m sure Jay would have appreciated it since no one else will send him any.
So, why is something like this such a stupid idea for most candidates? Several reasons.
It is April. This election is in November. Since Cory is a new resident carpet bagging in Aberdeen, he might feel he needs that much time to meet people. But trust me, no one cares yet.
Along those lines, he must have unlimited money to burn. (See “it is April” above). Unless you have unlimited money like Cory does, save it until people care.
It also comes off as a vanity piece. Is his logo really a big “h”? That’s just… awful.
Was that a template from MSWord, or did someone splurge on Microsoft Publisher? I’d say it was done cheaply, but that does a disservice to the word “cheap.” Using MS Publisher and xeroxing it might be ok for a club newsletter, but it screams unprofessional for a political candidate. For someone whose employment record is as spotty as Cory’s, i would not want to come off as unprofessional.
I could go on. But then I’d be guilty of rambling like the “Giant H” news.
Suffice it to say “don’t do this.”