A reader just sent me over a postcard for Taffy Howard for State House in District 33. At least, I think it’s for Taffy Howard. Because the advertising on the front seems to highlight Lynne DiSanto.
Aside from the fact it’s mailing out of Bemidji, MN, a good rule of thumb is to design cards in mind that you might have 2-3 seconds between the time they pass from the mailbox to the garbage – so if that happens, what’s the one thing you want to communicate? If it’s the front, you get Representative Lynne DiSanto. If it’s the other side, you get Taffy Howard for House.