Just had this e-mail appeal from the Hawks campaign sent to me. And after reading it, the e-mail struck me as more of a wasted opportunity than anything.
Why? It is utterly unremarkable. It’s unenthusiastic, and utterly pedestrian. It barely goes past repeating the typical trope abut Paula that we read in every press release she issues, and then it fails to make the case why she should be elected, much less engage the Democrat donors who put him in office many elections in a row as to why they should get behind her.
But (as usual) don’t take my word for it, read it yourself:
From: Senator Tim Johnson
Date: August 30, 2016 at 4:49:58 PM CDT
Subject: we need Paula
I met Paula Hawks in 2012, and I knew right away that South Dakota had a new rising star.
Paula understands the challenges South Dakotans face because she has faced them herself. From growing up on a family farm during the 80’s farm crisis, to becoming a high school teacher trying to make a difference in children’s lives, to being a mother of three children, Paula has worked her entire life to make our state a better place. She will be a strong voice when she becomes South Dakota’s next congresswoman.
Will you join me in contributing today to support Paula’s campaign for the U.S. House?
I know that by working hard, just like I did when I first ran for Congress, Paula can win in November, and I know that she will be a great congresswoman.
Thomas, if you believe that South Dakota needs to send a strong voice back to the U.S. House like I do, join me in contributing to support Paula’s campaign today.
With a campaign focused on being a strong voice for South Dakota agriculture, protecting social security and Medicare for our seniors, and building an economy that works for everyone– we have a leader who can make a difference, a difference that will improve the lives of South Dakotans.
Senator Tim Johnson
Zzz…. Oh, sorry. Are you done yet? I fell asleep.
It’s bad enough that it tries to unilaterally declare her a rising star, despite the fact that neither winning by 9 votes, nor pushing a state income tax makes one so. And it fails to make any case as to why she should be elected, or what she’s going to with these riches Johnson is asking people to send her way.
It lacks enthusiam, and it could be generically be used by Democrat HQ with nearly every Democrat running for office.
And if that’s the level of cheerleading we get from Tim Johnson in his endorsement of Pauls Hawks, there’s a problem.
I shouldn’t intimate it’s a new problem. Because in reality, it’s more of the same. Her campaign had the worst start in state history. It has floundered for months. Recently, State Democrat Chairman Ann Tornberg had to write to the media to beg for coverage of Paula.
So as for Tim Johnson’s unenthusiastic endorsement of Paula Hawks… It’s not a problem in and of itself. It’s more of a symptom of a campaign that got off on a bad foot, continued to flounder, and now is in it’s death spiral.