Argus covers Liz May announcement in 4 sentences, because that’s what they were given to work with.

The Argus Leader is covering Liz May’s Congressional campaign announcement today. At least, all 4 sentences of it. Here’s a snippet, which might be pushing it for the amount of material I should be using under Fair Use principles:

May noted that she’s a fourth generation South Dakotan, and she compared politicians in congress to cattle, saying there’s a need to “cull the herd.”

Read it all here.

And – try not to be shocked – but I’m not dragging on the state’s largest paper for this one. That’s about all the material that May’s campaign has really provided state media in one of the poorest statewide campaign rollouts I’ve seen in 30 years.

I didn’t see a press release or press notice that it was taking place.  I didn’t see any background materials. No contact from a press person trying to get people there for coverage.  I saw a haphazardly slapped together rollout based on a video that was shot and put on the facebook site her Texas consultant put up, and that’s it.   It doesn’t seem like they were trying to announce as much as get another facebook video with a few friends and family.

May announced this afternoon in Rapid City, but there’s nothing about the announcement on the Rapid City Journal’s website, or KOTA TV. I do see that Newscenter1 put up a blurb last night that she would be announcing, but I didn’t see any cameras there.

For a challenger campaign that has to cover as much ground and gain as much name ID as Liz May does in 4 months (that’s 122 days) this campaign rollout comes off as a majorly botched opportunity.

If there’s any bright side to point out… well, I would say May has nowhere to go but up.

5 thoughts on “Argus covers Liz May announcement in 4 sentences, because that’s what they were given to work with.”

  1. I’m sure that Liz May believes if she rides a horse around and chases a few cows on camera everyone will know she is best suited to represent SD’s Ag interests.
    When in actuality I think Ag policy is becoming a strong Asset for Mr. Dusty. He may have no background in farming/ranching, but he has a few notable accomplishments very important to the state, all while being in the minority.
    She is going to have a tougher time based on record convincing others she is has the better skill set to represent SD’s #1 economy.

  2. She doesn’t have to do much. Dusty spits in the face of cattle producers in this state so until Dusty actually wants to support the largest ag industry in SD May doesn’t have to do a lot. From Facebook alone I know where she stands on the issues more than Dusty and I didn’t even know her name 2 weeks ago. Dustys anti cattle producer stance actually costs consumers as much as it does producers. Simply getting the word out on that is all she needs to do. Even the packers 2 months ago admitted in sworn testimony that they can buy cattle much cheaper with the Full Dusty policy.

Comments are closed.