“The best way to predict the future is to create it.” (Peter Drucker)
I don’t put a lot of stock in the current status of the “horse race” as a predictor of who will be the GOP nominee. At this stage in recent elections, Michelle Bachman, Herman Cain and Rick Perry were way out front and we know how that turned out. However, after a few months of the field campaigning and raising money and after two debates each watched by over 23 million Americans, I think we can start looking into the future.
The following are some inferences from the most recent CNN poll which was taken after the debate held at the Reagan Presidential Library hosted by Nancy Reagan.
Those who should consider dropping out (6 candidates). I reach this conclusion because to stay in could damage their long-term reputation and possibly future prospects for elective office. To expect lightening to strike is not realistic.
The following is the combination of those Republicans who consider these candidates their first choice AND/OR their second choice.
Santorum (2%), Walker (2%) (explains Walker dropping out), Graham (1%), Pataki (1%), Gilmore (less than 1%) & Jindal (less than 1%).
Those on the bubble (5). These candidates whose total between first and second choice is still under 15% (all others are at least 20%). They have got to move up or they will just become after-thoughts. With the race still fluid (over 70% of those polled still have an open mind and may change their preferred choice) and may pick up support from those who drop out, this is not a level that is sustainable to be considered a serious candidate in a smaller field.
Huckabee (14%), Cruz (11%), Christie (9%), Paul (7%), & Kasich 3%.
Top-tier candidates (5). Carson (33%), Trump (32%), Fiorina (26%), Rubio (24%) & Bush (20%). The following is gleened from the poll about these candidates.
Carson: Carson made a strong impression (positive or negative) on only 7% of the debate audience. I think that is consistent with his low-key style but will it get him the nomination? Carson has the highest Favorable rating (65%) and Net Fav/Unfav rating (55% is by the far the best suggesting he still has upside potential.
Trump: Like Paul, 20% more of the audience thought Trump did the worst than thought he did the best in the debate. Since Trump announced, his Favorable rating (52%) has gone up 2% and Unfavorable rating (40%) declined 2%. A lot of activity and coverage with very little movement. With only 8% of the GOP voters wanting more information to form an opinion of him and a small Net Fav/Unfav. Rating, Trump has to do something different to prevail.
Fiorina: She clearly made the biggest impression in the debate. 52% of the GOP viewers thought she did the best in the debate while only 2% thought she did the worst. While her Favorable rating (54%) has climbed 9%, her Unfavorable rating (17%) also climbed 6%. Personally, I think she needed to have had a lighter moment and looked less stern when she wasn’t talking. However, Fiorina’s Net Fav/Unfav rating of 37% still can expand as 29% of GOP voters still don’t have enough information to form an opinion.
Rubio: He clearly had the second best debate night. Rubio’s Favorable Rating (57%) has moved up 13% since July (second only to Fiorina) while his Unfavorable remained at 16%. Combined with his Net Favorable/Unfavorable rating of 41% (highest after Carson) and near-Fiorina-like 27% who need more information to form an opinion, Rubio appears to have strong upside.
Bush: As of right now, he has numbers that are Trumpian. Additionally, only 13% don’t have enough information to form an opinion of him. If it weren’t so early, one could almost put him on the bubble.
The following is a table of those who were in the main debate
First or Second Choice | Fav. Rating | Unfav. Rating | Net
Fav./ Unfav. |
Best
In Debate |
Worst
in Debate |
Debate
Net
|
|
Carson | 33% | 65% | 10% | 55% | 3% | 4% | -1% |
Trump | 32% | 52% | 40% | 12% | 11% | 31% | -20% |
Fiorina | 26% | 54% | 17% | 37% | 52% | 2% | 50% |
Rubio | 24% | 57% | 16% | 41% | 14% | >1% | 13% |
Bush | 20% | 49% | 38% | 11% | 2% | 9% | -7% |
Huckabee | 14% | 53% | 28% | 25% | 1% | 7% | -6% |
Cruz | 11% | 52% | 22% | 30% | 3% | >1% | 2% |
Christie | 9% | 44% | 32% | 12% | 6% | 3% | 3% |
Paul | 7% | 38% | 37% | 1% | 2% | 22% | -20% |
Kasich | 3% | 24% | 25% | -1% | 2% | 1% | 1% |
It is still early. And the primary elections are still months away. Any of these candidates can be viable when voting starts. But, the field will likely be narrowed to 5 or 6 candidates. Whether formally or informally, the field is realistically down to these10 candidates.
Four months ago, the “Big 5” were Bush, Walker (dropped out today), Paul, Rubio & Cruz with Perry (dropped out) barely looking in. Today, we have Carson, Trump, Fiorina, Rubio and Bush. What it will be in four months is hard to predict.
But, we do know what each have to do.
Paul and Kasich have the biggest hill to climb. Too small a Net Fav./Unfav. Rating. They have to convert Unfavorables into Favorables quickly and get the preponderance of the 25% who don’t know enough about them into a Favorable impression.
Christie’s challenge is part Paul/Kasich above & Huckabee/Cruz below.
Huckabee and Cruz have to find a way to convert their Net Fav./Unfav. Rating into support. Huckabee’s challenge might be easier as his social conservative rhetoric can generate support for those who have this agenda highest on their radar. Cruz’ challenge is he can’t out-“ousider” Trump, Fiorina, or Carson. Does he change his rhetoric/focus or does he hope Trump implodes?
Bush and Trump have to reduce their Unfavorables. If they can’t do that, it will be hard to increase their support as First or Second choices.
Carson, Fiorina, Rubio have the easiest road in their immediate future. They have all the best combination of underlying data and have no apparent negative trends. Their message is not only increasing support but it doesn’t seem to have a concurrent effect of increasing their negatives. They just need to continue to position themselves to attract supporters of those who drop out.
However, as Bush and Trump have experienced, being at the top invites greater scrutiny. In 2008, McCain came back from the “dead” because he had the mettle to survive the bumps. Same with Romney in 2012.
We might still be in the pre-season of this primary but it won’t be long before we can with greater assurance predict the contenders and the pretenders. What do you think the bottom five have to do to move up? What do you think will cause candidates in the top five to drop out? Its going to happen.
P.S. As I was finishing this post, I found out Walker dropped out. I didn’t change the text as I think it reminds us of what can happen in just a few months.