4 thoughts on “Mike Derby for State House campaign kickoff on Thursday March 12th in Rapid City”

  1. Such a terrible waste of an opportunity to use the last name Derby! Why wasn’t his slogan like ” lets get this race started” of set up a derby themed party with gambling as a fundraiser, or pick the right horse in this race.

    Also – color choices are rather mediocre, at least it’s not another red, white and blue or Dusty’s orange, font is also just awful outside of his main logo… Pat please do a plug for your business, your stuff looks professional for a reason!

    Why are politicians in South Dakota so boring?

  2. How can someone contribute?

    He is running against the MOST LIBERAL REPUBLICAN, Jess Olson.

  3. Pat: I am interested in what you think of using nontraditional colors. Dusty and Noem use orange a lot instead of red, white and blue.

    1. Dusty’s color scheme is awful – and it’s literally just orange.

      Rounds is typical, and typically uses red, white, and blue.

      Thune frequently uses non-traditional colors in his branding on his official page and and it looks great. They’re muted and mostly earth tones, beige, deep red, and soft blueish green. On his campaign page he uses black and an off shade of red – very non-traditional.

      I just don’t think gold and green are pleasing to the eyes – there’s a lot of contrast between them. You can be effective without using red, white, and blue – but speak to people who have campaign experience or hire a consultant to help you brand yourself.

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