The Marty Jackley campaign hit voters with a new comparison piece mailer today… which takes a soft-sell position on the difference between the candidates.
It cites that “they have things in common, such as “wanting what is best for South Dakota, attended small schools, and are committed to public service.”
It shifts to some differences in a text heavy page.. and notes the Jackley side of the differences between the candidates.
And then it shifts back to talking about how “Kristi Noem is an honorable public servant.”
To me, it seems to lays it out there, but it’s also a light touch, versus a heavy hitting piece when they’re praising their opponent as much as they’re poking at Kristi.
What do you think? Is this an effective approach?
It shows class, the one thing Noem and her campaign seem to lack.
2 bills in her entire 8 years in Congress? 2? Two? T-W-O?
Only TWO?
What the heck has she been doing?
Remember her trip to China with Eric Cantor, Paul Ryan, and Arron Schock? You know, the one where she took an goofy selfie on the Great Wall.
https://www.washingtonpost.com/blogs/in-the-loop/wp/2014/04/25/today-in-codel-selfies-schock-and-awe-on-the-great-wall/?utm_term=.e63123c88cbb
Jackley’s campaign manager on May 25: “South Dakota is going to see the true character of Congresswoman Noem when her negative ads hit the airwaves. Her poll numbers are in a freefall and she’s convinced the only path to the nomination is to throw mud at South Dakota’s trusted attorney general.”
Jackley on May 26: “Kristi Noem is an honorable public servant.”
A mudslinging honorable public servant with corrupt character?
“Kristi Noem is an honorable public servant. A lot of people wouldn’t say that about their opponent, but I’m not a Washington politician.”
“Marty Jackley had ZERO INVOLVEMENT in the settlement terms or negotiation between Bryan Gortmaker and Laura Kaiser. A lot of people wouldn’t say that about him, but he would.”
Why is gortmaker still there?
Somebody’s gotta make the gorts.
Marty’s internal numbers must be looking pretty good.
Haha. If Marty brags about leading a random poll with 22% Dems by 1%, he would be crowing about his internal polling IF he were up. He is not up in any legitimate polling. Everyone knows that.
Every candidate acts like they’re up in the polls, that’s part of campaigning.
Exactly….who says they are behind…good point Aaron
It’s a good mail piece. When Marty is elected he may even want to consider offering an out-of-work former congresswoman a job in state government. He probably won’t offer her 3 kids $100,000+ jobs each like she would do, but maybe give Kristi a job commensurate with her experience a a recent college grad.
it’s giving her campaigners room to be first to go low and dirty. probably smart.
It is really text heavy. At this stage of the campaign people are tired of mail and I doubt they will read it.
If Marty wants to deliver a “nice guy, honest differences” message, he should cut a TV ad in which he looks at the camera and delivers the message himself. That would be a contrast to a hard negative ad (although, despite Jackley’s press release, I still have seen any negative ads from Noem.
You may not have, but people are reporting viewing/hearing them.
Who? since they just went out and I did not get one in the mail yet….
sounds like spin to me
Good piece. A very good piece.
I like how they laid out commonalities, but provide separation on execution and approach.
Too much text. Way too much.
Very slanted comparison and the comparisons are not even of the same categories…
This is really really good. Pointing out the differences without being ugly. Bravo team Marty.
There is nothing ‘light’ about this. There is so much distortion here it’s not funny. This is going negative in that slick ‘lawyer’ style of Jackley’s. Nice try, real smooth, Mr. Lawyer, but this is negative campaigning by someone who knows she is head and shoulders above him when it comes to every skill required to be governor. Marty Jackely is not even close, so he has to put out false literature to ‘try’ to convince you that he is. And some of you have bought into it by saying this is a good piece.
This is from a guy who ‘now’ all of the sudden was ‘raised’ on a farm. His stories grow as we go. Please send me the address and how long he ‘lived’ there. This ‘farm boy’ sits a horse holding on to the saddle horn! The phoniness is overwhelming. Notice he states that he is ‘everything BUT’ an attorney. That’s all he’s done, lawyer!
This mailer only proves that he will do ‘anything’ to become governor. He isn’t the real deal, but he sure hopes this mailer will convince us he is. Sorry, some of us see right through it. One little compliment doesn’t keep it from being a NEGATIVE mailer. Perfect example of how he’ll do what makes him look good, but isn’t honest. If Jackley wins this race, Sutton wins the general.
Sutton doesnt clear 45% against any GOP candidate.
Noem went negative first that a verifiable fact and that means she is losing. Does that hurt your feelings?
Do10 acres and 3 horses count as a “ranch” Hamlin County?
It’s not always about who will take that 3AM phone call and take action. In many instances it’s who will take that 3PM phone call. I know from experience that whenever Marty Jackley is called he takes action and helps fixing problems. As a Governor an open door policy for one and all is essential in my book.
Every day this goes on, Billie’s chances of winning go up. He has a real shot.