Attorney General Jackley Sends Cease and Desist Letter Ordering Stop to Deceptive Abortion Pill Advertising in South Dakota
PIERRE, S.D. – South Dakota Attorney General Marty Jackley has sent a letter to Mayday Health ordering the company to immediately cease and desist the deceptive advertising of the sale of abortion pills in South Dakota and said the state may bring a lawsuit against the company if it does not comply.
Abortions are banned in South Dakota except for specific, extenuating circumstances. State law also prohibits the administering or procuring of any medicine, drug or substance to perform an abortion.
Attorney General Jackley said Mayday Health’s advertisements do not state the prohibitions listed in state law.
“Your advertisement directs South Dakota consumers to resources that insinuate abortion-inducing pills are legal in South Dakota, while also urging women not to seek medical care after taking abortion pills and to keep their abortion a secret,” wrote Attorney General Jackley.
Attorney General Jackley launched an investigation into the advertisements at the request of Gov. Larry Rhoden. Attorney General Jackley said his investigation indicates that the company is misleading the public through deceptive information and advice provided in the advertisements.
“Based on this information, it appears that your business practices constitute a deceptive act or practice under SDCL Ch. 37-24, the South Dakota Deceptive Practices and Consumer Protection Act,” wrote Attorney General Jackley.
If South Dakota does file a lawsuit, Mayday Health could face felony criminal consequence or civil penalties up to $5,000 per violation.
Gov. Rhoden thanked Attorney General Jackley for his immediate action.
“South Dakota moms and babies deserve to be protected from deceptive advertising,” said Gov. Rhoden. “The Attorney General wasted no time responding to my request, and I thank him for his quick action.”
Attorney General Jackley’s letter to Mayday Health can be read here:
How low some people go to get votes. Both of these christian nationalists are running for office. Shame on both of you
so you think if a woman experiences any kind of problems, physical or psychological, after an abortion she should keep it a secret and not seek treatment??
What should these women do, die of sepsis? Bleed to death? Abuse drugs and alcohol? Take their own lives?
If you don’t have the fortitude to attach your name to your opinion, your opinion has little value. I notice all three (to this point) responses lack a name. But those who would support the killing of an innocent unborn child do not possess courage.
Dude…..shut up 🙂 Here we go….White men telling women what to do….LMAO. Grindr is waiting for you to log back on John.
If they are telling women who experience complications after any kind of abortion to keep it a secret and not seek medical care, they need to be strung up.
Who are these people and where can we find them?
If you don’t have the fortitude to attach your name to your opinion, your opinion has little value. I notice all three (to this point) responses lack a name. But those who would support the killing of an innocent unborn child do not possess courage.
who is advocating killing unborn children here? the objection to the advertising is that it is misleading, and potentially dangerous.
What one thinks about an abortion is irrelevant to the issue of telling women who have had abortions that they should keep it a secret and not seek medical attention if they have any complications.
In addition to life-threatening physical complications, some women have reported depression and thoughts of self-harm.
Then maybe we shouldn’t criminalize health care providers that could help them?
if a woman who has obtained an abortion seeks care for complications, the provider who helps her is not a criminal. Your suggestion that the state has criminalized care for sepsis or depression is beyond idiotic. You must have the IQ of an amoeba.
Is this really the fight you want to dominate the next 6–12 months? Essentially, this activates the most dominant voting bloc for the next year—the same bloc that reliably supports pro-abortion and pro-women’s-rights positions. The right has been baited into a fight it cannot win, and, on top of that, it has altered the voter pool for the 2026 elections.
For those who only care about R’s and D’s, this may not change the overall percentage breakdown. But if you pay attention to Republican voting scores from various right-leaning groups, this will shift the legislature 25% to 40% toward the moderate side. That shift likely swings most Sioux Falls district primaries and could flip one to three legislative races from R to D.
That said, I’m glad I’m not responsible for deciding which battles Republicans choose to fight.