Nearly 250 Million Impressions on Freedom Works Here Ads
PIERRE, S.D. – Nearly 250 million people have viewed Governor Noem’s “Freedom Works Here” national workforce recruitment ads. Hundreds of applicants who have progressed through the process to move to South Dakota were sent a “Freedom Works Here” South Dakota license plate.
“The continued success of this workforce campaign has been so encouraging,” said Governor Noem. “The state that has the workers will be the state that wins the economic race. These ad views are turning into inquiries, and this license plate will help seal the deal to bring these families to South Dakota.”
2,483 people have applied to find career opportunities in South Dakota. The most applications have come from California (388), Texas (197), Florida (185), New York (107), and Arizona (96). And with 85 applications coming from our own state, the Freedom Works Here campaign is even helping South Dakotans find new jobs. A map showing where applications are from can be found here.
The ad campaign has been more successful in less than a month that any other workforce recruitment campaign in South Dakota history. Thousands of calls have already been made to these applicants to get them plugged in to career opportunities here in South Dakota.
If your South Dakota business has open jobs, find future talent here.
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Impressions are a worthless metric. Click rates and conversions are what is important. If those rates aren’t high, then you are paying to show something to people who don’t care. 100s of conversions for 250 million impressions? That is one sad conversion rate and not something I would be touting. Flushing money down the drain.
Wasn’t this a 5 million dollar ad campaign? So… 2,483 have “applied” to find career opportunities. Not sure what that means but if only a fraction of those applicants actually move here, it might be a questionable expenditure.
And I would like to see what demographic she is targeting. That might be interesting.
Always can find fault without offering solutions is typical on here.
I pointed out why impressions are garbage. If someone is charging you for impressions, tell them you will pay for clicks or conversions. That is the solution because you are paying for results, not attempts.
$5 million? Did the legislature go with this?
This is a great example of spending wisely with a plan versus typical governments wasteful use of taxpayer money. Congrats to Governor Noem and the citizens of SD.
Remember… Kristi also went fishing for headlines by inviting anti-vax cops from California to move here. How many actually made the move? Anybody know?
Does it really matter? At least SHE made the effort.
Yes. It matters. In the middle of a pandemic, she invites the unvaccinated to move here? Her Covid policy was to raise our infection numbers and lower our IQ. Fortunately, it failed.
She “made the effort”, alright.
Well it looks like elk’s sky is still falling.
Seems like Elk is regurgitating ideology where choices should not be given because low IQ will make him choose unwisely and therefore Elk must be protected from own stupidity. SMH
South Dakota REQUIRES many vaccines. Right? But, let me guess… you didn’t complain to the governor about her “ideology where choices should not be given”.
Big big big difference between a vaccine that has been thoroughly tested and one that is still experimental…your ignorance is astounding.
I know a cop who was born and raised in Brooklyn NY who moved here. He loved the fact he had a grass yard and the parks weren’t all concrete. He was amazed at how seeing guns was pretty normal. A kid riding a power wheels down the sidewalk without a parent behind them blew his mind. He made it about 9 months because he found out we still require the most basic vaccines to enter school and the people here were not as welcoming as he thought.
Says the guy who thinks it ok for the CIA and FBI to interfere in elections and suppress free speech. Elk is a fascist.
Please find me that quote.
I didn’t bookmark it. I should have after years of noting your situational lack of intellectual integrity and inability to own what you say.
But I dare you to give Pat permission to find it.
Oh that’s rich! Elk asking for documentation when he has yet TO PROVIDE ONE SOURCE for all the BS he vomits on to this blog. Complete lack of self awareness…which by the way is a trait of a narcissist.
Personally I liked the Black Hills better when there were 50000 less people loving out here…please stay away.
Living out here
here i am happy as a clam, waiting for all my new neighbors
We need to get this plan on better footing. The Legislature should fund a $5M revolving loan fund, for moving expenses and initial settlement and job training costs. The loans can be forgivable for employees or small business owners who stay a specified length of time and remain employed or maintain their business in this state. The fund would be bi-annually recharged with adequate funding by the Legislature.