Check out Democrat Congressional Hopeful Paula Hawks, and her latest example of awful campaign practices, and what NOT to do:
What I’m seeing is her strongest fundraising card, and she’s playing it up front for one reason or another. Potentially, because she can’t raise any money, she’s stuck on first gear, and not gaining any traction.
(I’m not seeing a disclaimer, but I’m sure it’s somewhere in the mailing that I don’t have. Maybe.)
But here comes the cock-up. For Democrats, Herseth-Sandlin represents the biggest gun that Democrats have in running for the office of Congress. She’s one of two or three a-list alumni they have, and it’s a pretty big deal for her to lend some of her thunder to a c-list (at best) candidate like Hawks.
And Hawks completely blows it by addressing the letter to “Dear Friend.” “Dear Friend” for a big gun fundraising letter? Really? Addressing a larger dollar fundraising letter in such an impersonal manner is just verboten.
It doesn’t take that much extra time to personalize the darn letters. You can pay a mailhouse to do it, or you can print them yourselves. It’s not that tough. Just print the letters and envelopes in the same order, and tell the volunteers to pay attention.
Failing to do it is evidence of either incompetence, or just plain laziness.
I can tell you that without fail, almost every fundraising letter I’ve gotten from any GOP candidate is personalized – and often remarked with a personal note. It shows that the author cares and values my donation.
But this letter from Hawks?
For all the importance she’s placing on the the recipients? She might have just addressed it to “OCCUPANT.”