Guest Column: Toby Doeden’s Education and Business Plan: Details Later? by Katherine Mickelson
Toby Doeden’s Education and Business Plan: Details Later?
by Katherine Mickelson
As one of South Dakota’s most successful self-made business owners, Toby Doeden seems to be taking stances to prevent others from achieving similar success. He has repeatedly made anti-business statements in his campaign messaging that are not built on solid pro-business policy, but populist anger.
On July 28th, Doeden’s campaign posted a clip from his state tour campaign in which he criticized residents of Deuel County for thinking AI tech companies will hire rural South Dakotans to work in their “super sophisticated data centers,” claiming that they will instead hire liberals from California, New York City, and Oregon. He said “they ain’t hiring Toby Doeden to run an AI software company, I promise you that.” The speech claimed to be open for business but contradicts itself in its narrow view of developing industries. With a condescending tone that South Dakotans, and specifically rural residents, aren’t bright enough to compete with outside competitors in the developing tech industry. Erin Tobin weighed in on Facebook, saying, “That’s a pretty insulting thing to say to the bright young minds at Dakota State University.” Many of the comments online criticized Doeden, but he has no formal response or indication that South Dakota is able to support and staff data centers.
The comments from Doeden aren’t surprising, as they continue sentiments against institutions of higher education. Episode 8 of “Toby Doeden Unfiltered” describes his personal experience of enrolling at Minot State University and seeing it as a complete waste of time. He talked about the need to re-educate parents, guidance counselors, and administrators on pushing students to go to college. While some individuals are vastly successful without college degrees, this isn’t the norm. The U.S. Census Bureau estimated that the average college graduate with a bachelor’s degree makes 68 percent more per year than someone with a high school diploma. And those with bachelor’s degrees experience half the rate of unemployment.
Promoting trade and alternative tracks are important, but shouldn’t be prioritized over the success of four-year institutions. Especially in a time when rural healthcare needs grow and shortages continue. The projected shortage of registered nurses in 2030 is 14.0% and the demand for nurse practitioners is projected to grow more than 50% by 2032. Doeden has no plan to meet these shortages or incentivize systems to support rural healthcare. He has avoided all healthcare workforce specifics. This continues a trend of vague statements that fail to introduce a formal plan for new business recruitment, workforce retention, or educational improvements.
His education policy on his policy issues page consists only of preventing schools from using indoctrination tactics for gender and critical race theory, advocating for reading, writing, math, and critical thinking, but not having a single stance or plan to achieve these goals. His campaign lacks details with no substantive proposals to rebuild or fund education, instead offering slogans that are hollow and contradictory. He stated in his announcement speech: “I will work with President Trump and our Legislature… to develop and implement an education system that prepares our children for a future of winning.” Clearly, he doesn’t think a future of winning is possible for DSU students despite its 99% placement rate for graduates of the Beacom College of Computer and Cyber Sciences.
He highlights his entrepreneurial success as a qualification to improve state governance, but if he isn’t qualified to run a software company, why should voters trust him with the power to run the state?
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Sioux Falls resident Katherine Mickelson is a Junior at Baylor University, where she studies Political Science and is a student media fellow with the Network of Enlightened Women.
(Editor’s note – Katherine’s grandfather & great-grandfather were trusted with the power to run the state. Both of them twice! – pp)












