The week of bad news… Where press releases go to die.

Well, get ready for a week of bad news.

It’s not that I’m somehow prescient, and able to tell you that bad things are going to happen this week.  It’s just that this tends to be a week where people have a tendency to dump bad news, because it’s going to be quickly lost.

Now some believe it’s an awful week to release bad news, because it’s a slow, slow time in the media.  But in my experience in South Dakota, it’s the time when people are paying the least amount of attention.  It’s the lull between Christmas and New Years’ Eve, and once past that, people are gearing up for the State Legislative session which starts up (January 12th for those who are wondering).

It’s also typically a short week, This year, we have Monday…  Tuesday… Wednesday…  And then everyone is distracted with a revelrous and raucus holiday, and then three more days until people are back at their desks. Oh, and look, here’s all this news about what’s coming up in the legislative session, and here are all these people running for office…

If you had to dump bad news, this is probably the time to do it.