Candidates – There’s a great article that just came out from Campaigns and Elections that it’s worth taking 5 minutes to read that won’t only benefit you in fundraising, but in campaigning as a whole. It’s about Making Fundraising Personal:
Rarely do they volunteer the information that a contributor wants to know: Can you win and how will you win? Candidates often mask their discomfort with asking for money. They enjoy talking to constituents, going to meetings and being part of events, but put off whenever possible doing fundraising. Fundraising doesn’t have to be a negative experience — and it won’t be, if you make it personal.
Sure, asking for money doesn’t come easy to most people. To ask, you need to be ready to answer the question: Why should I give you money? And responding to the question requires a candidate to talk about his or her qualities. Most people have a difficult time talking about their qualities.
But if a candidate gets comfortable talking about himself or herself, fundraising will be a much easier and more pleasant task. Moreover, once that comfort level is achieved, here are some ways candidates can help grow their fundraising hauls.